Session 3 of the Online Academy of Faith and Generosity was held on November 5, 2020 at 7:30 p.m. via Zoom. Grace Duddy Pomroy, Director of the Stewardship Leaders Program at Luther Seminary, led a session called Generations and Stewardship.
So often younger people are overlooked by congregations because people assume they aren’t generous. Join Grace in taking a closer look at generational characteristics and giving patterns across all living American generations – seeing how the trends have changed and what’s stayed the same. She’ll explore what percentage of each generation gives to charity, average gift size, giving priorities, and preferred channels for giving using research from the Blackbaud’s 2018 Study: “Next Generation of American Giving.” After naming the assumptions placed particularly on younger generations, she’ll dive into more research centered on the demographic and giving trends associated with Millennials and GenXers. She’ll also share the focus group study she conducted with over 60 Millennials and GenXers about money, stewardship, and the church. She’ll end by sharing some ideas that have worked to engage younger congregation members in giving as well as some questions to start a focus group of your own.
Grace Duddy Pomroy is the Director of the Stewardship Leaders Program at Luther Seminary. She’s a lay, millennial stewardship leader, speaker, and financial educator based in Minneapolis. She is the co-author of the stewardship book, Embracing Stewardship: How to Put Stewardship at the Heart of Your Congregation’s Life, as well as author of the 2013 ELCA stewardship resource, “Stewards of God’s Love.” Grace blogs on her website: www.gracepomroy.com